Smart Play Messaging That Works

Season 2 | Episode 5

How does a state lottery promote Responsible Gaming?  Townley Cheek, Corporate Social Responsibility Manager at the North Carolina Education Lottery, talks about lessons learned in her career about effective Responsible Gaming and prevention messaging.  Find out what they are doing now, the data that shows that it’s working, and why customers like it.

Referenced in this episode: https://nclottery.com/PlaySmart