ECPG partners with Division of Behavioral Health and Recovery and iHeart Media to provide the New Direction Peer-to-Peer Campaign. Each year, at least one school district and its high school business and marketing students (usually part of a DECA program) run a full digital marketing campaign, sharing multi-media elements and youth problem gambling awareness messaging with their peers.
The 2016 New Directions Campaign is being held over in Spokane between Shadle Park High School, Ferris High School, and Cusick High School. Be sure to listen for ECPG’s spots on KIXX-FM and KCDA-FM to support the teams.
In case you miss us, here is a little preview: