ECPG partners with Division of Behavioral Health and Recovery and iHeart Media to provide the New Direction Peer-to-Peer Campaign. Each year, at least one school district and its high school business and marketing students (usually part of a DECA program) run a full digital marketing campaign, sharing multi-media elements and youth problem gambling awareness messaging with their peers.
Congratulations to the 2017 New Directions Peer-to-Peer Campaign Winners from Shelton High School! These ladies did a fantastic job building an outreach campaign around the idea that gambling within video games can be just as harmful to teens as traditional gambling. Be sure to check out their full campaign by clicking here!
Click here to listen to the 2017 Winning Teams Radio PSA!